Davinia McGann trading as DaM Good Business and DaM Accounting, referred to as “Company”, “we”, “us”.

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DaM Good Business & DaM Accounting is committed to protecting your privacy and handling personal data in accordance with applicable UK data protection legislation.

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This Privacy Policy explains how personal data is collected, used and protected when you visit this website or engage with services provided by us.

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1. Who We Are

DaM Good Business and DaM Accounting are trading names of: Davinia McGann, ICAEW Chartered Accountant, trading from 198, South Coast Road, Peacehaven, BN10 8JL
Email: data@damgoodbusiness.com

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For the purposes of UK data protection law, Davinia McGann is the data controller in relation to your personal data.

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Davinia McGann practises as a Chartered Accountant and is subject to the professional rules and regulations of the Institute of Chartered Accountants in England and Wales (ICAEW). Further information regarding professional regulation and compliance obligations is available upon request.

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2. Legal Framework

Personal data is processed in accordance with:

• UK General Data Protection Regulation (UK GDPR)

• Data Protection Act 2018

• Privacy and Electronic Communications Regulations (PECR), where applicable

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3. Personal Data We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

• Name

• Email address

• Telephone number

• Business name

• Information provided via contact forms, email, or consultation bookings

• Information necessary to deliver professional services

• Payment information (processed via secure third-party providers)

Information Collected Automatically

• IP address

• Browser type and device information

• Website usage data

• Cookie data

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4. Lawful Basis for Processing

Personal data is processed on one or more of the following lawful bases:

• Performance of a contract

• Compliance with a legal obligation

• Legitimate interests (such as responding to enquiries or improving services)

• Consent (for example, in relation to marketing communications)

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5. How We Use Your Data

Personal data may be used to:

• Respond to enquiries

• Provide accounting, advisory, or educational services

• Deliver digital products or training

• Process payments

• Manage client relationships

• Comply with professional and regulatory obligations

• Improve website performance and user experience

• Send marketing communications where consent has been given

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6. Professional and Regulatory Obligations

As a practising ICAEW Chartered Accountant, certain personal data may be processed to meet professional, regulatory, legal and anti-money laundering obligations.

This may include identity verification and retention of client records in accordance with regulatory requirements.

Details of these obligations can be provided upon request.

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7. Marketing Communications

Where you have opted in, marketing communications may be sent by email.

You may withdraw consent or unsubscribe at any time using the link provided in communications or by contacting us directly.

Personal data is not sold or rented to third parties.

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8. Data Sharing

Personal data may be shared with trusted third-party service providers where necessary for business operations, including:

• Website hosting providers

• Email marketing platforms

• Payment processors (e.g. Stripe)

• Accounting software providers

• Cloud storage providers

• Online meeting platforms

All third parties are required to process data in accordance with UK data protection law.

Personal data may also be disclosed where required by law or professional regulation.

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9. Data Retention

Personal data is retained only for as long as necessary to:

• Fulfil contractual obligations

• Comply with legal and regulatory requirements

• Meet professional standards and record-keeping obligations

• Resolve disputes

Retention periods may vary depending on the nature of the engagement and applicable regulatory requirements.

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10. Data Security

Appropriate technical and organisational measures are in place to safeguard personal data, including:

• Secure cloud-based systems

• Restricted access controls

• Password protection and encryption where appropriate

While reasonable steps are taken to protect data, no internet transmission can be guaranteed to be completely secure.

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11. Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal data

• Request correction of inaccurate data

• Request erasure (where legally permitted)

• Object to or restrict processing

• Withdraw consent where processing is based on consent

• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: www.ico.org.uk

To exercise your rights, please contact: data@damgoodbusiness.com

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12. Cookies

This website may use cookies to:

• Enable website functionality

• Analyse website traffic

• Improve user experience

Where required, consent will be obtained for non-essential cookies. You may manage cookies through your browser settings.

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13. External Links

This website may contain links to third-party websites. We are not responsible for the privacy practices of external websites.

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14. Changes to This Policy

This Privacy Policy may be updated from time to time. The most current version will always be available on this website.

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