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Avoiding Your Numbers Doesn’t Mean You’re Bad With Money
If you’ve ever opened your laptop, stared at your bookkeeping for three seconds, then suddenly decided that now is the perfect time to reorganise a cupboard / scroll Instagram / reply to emails from 2019… you’re not alone. Avoiding your numbers does not mean you’re irresponsible. It does not mean you’re bad with money. And hell, it definitely doesn’t mean you’re “not cut out” for running a business. It just means you’re human. I know from experience this kind of avoidance is

Davinia
6 days ago4 min read


Why it's fine... until suddenly it isn't
If you have your own small business, and it is still mostly you doing most of the things, most (all) of the time, you'll know this. There’s a particular kind of business stress that doesn’t arrive with drama. There's no explosion. No crisis email. No big red warning light. It just… builds. And builds. You feel it - but you ignore it. There are plenty of other things to take your attention, or that you can give your attention to... And then, you'll tell yourself seemingly from

Davinia
Jan 214 min read


MTD Is Really About Rhythm, Not Perfection
If the phrase “Making Tax Digital” makes your shoulders creep up towards your ears, you’re not alone. I see it all the time. Capable, organised, intelligent women suddenly feeling like they’re about to be told off by the internet. And frequent scare mongering with talk of “five returns a year” isn’t helping. So let me say this clearly, right at the start: MTD is NOT 5 full Tax returns a year. And I need you to know MTD is also not a judgement on how good you are at business.

Davinia
Jan 64 min read


A Simple 2025 Finance Wrap-Up
There is a lot of “New Year, New Biz” messaging going on at the moment. Some of that “THIS is the year I get on top of things” energy. And yet, when it comes to your business finances, January can feel a bit awkward - especially if you’re a sole trader . Because technically… your year isn’t actually over yet. Your tax year doesn’t end until 31 March* . (*FYI I always recommend 31 March rather than 5 April for year ends, much easier with organising) So no, you’re not behind. N

Davinia
Jan 24 min read


You Are Not Your Business
There’s a phrase we use a lot in accounting that sounds dry and technical, but is quietly powerful: You and your business are separate entities. It applies on paper. And it matters emotionally too. This post is about both. Part One: The practical separation (the accountant bit) From an accounting point of view, you and your business are not the same thing. Even if: you’re a sole trader you’re a one-person limited company you do everything yourself They are still treated as

Davinia
Dec 31, 20253 min read


Setting Financial Goals for January 2026 (Without Making Yourself Miserable)
January has energy . Fresh notebook energy. “Right, THIS is the year I get my sh*t together” energy. Slightly delusional optimism… but also, genuinely useful momentum. And yet — when it comes to financial goals , a lot of smart, capable business owners either: avoid them completely, or pick a number out of the air and hope for the best. Neither is ideal. So let’s talk about what financial goals are actually for , how to set ones that help rather than haunt you , and why I don

Davinia
Dec 29, 20254 min read


Sweaty, Smiley, Satisfied… from a Self-Assessment Tax Return?
Yes. Stay with me. Honestly. As some of you know, as well as being an accountant, I am a qualified group fitness instructor and group indoor cycling coach. Years of teaching people to clip in, breathe, and most importantly believe taught me a lot about motivation, confidence, and doing the hard things - even when you don’t want to. Believe it or not, the crossover between spin class confidence and “do your tax return before January panic sets in” is… surprisingly strong. Bec

Davinia
Dec 12, 20254 min read


I don't do it for the money, or...?
“I don’t do it for the money.” If you’ve ever said that (out loud or just in your head), this one’s for you. Because when you set up on your own – whether as a freelancer, coach, tutor, creative or “accidental business owner” – it’s very easy to tell yourself that. You’re not chasing some bro-y “7 figure hustle” dream. You wanted autonomy. Flexibility. To be your own boss. Maybe it was: Being able to do the school run Being around in the holidays Not having to squeeze yourse

Davinia
Dec 7, 20256 min read


Are you working the rest of the year for free?
It’s one of those things I know about, and have thought about, but often forget. Maybe that’s just wishful thinking. Saturday just gone - 22 November - was named Equal Pay day by The Fawcett Society - a somewhat misleading name for the day in 2025 that women in the UK would effectively stop being paid. I know - you’re thinking WTF is she on about. As a whole, women in the UK are now effectively working for free in the UK until next year -why? Because of the Gender Pay Gap. Th

Davinia
Nov 24, 20254 min read


Three things to do right now to prepare for the 2025 Budget
Almost everyone I've spoken to recently (myself included) is nervous about the upcoming Government Budget. It's understandable - our brains don't like uncertainty, and as a business owner we often like to be 'in control' - after all, we became our own boss to make our own decisions right? Well, if you're feeling a little nervous about what might be happening, here are three things every small business owner or freelancer can do right now to prepare before #Budget25 Let's star

Davinia
Nov 13, 20253 min read


Business Success, Business Shame, and Moving On
So... it turns out I'm embarrassed. I feel ashamed even. And it has been stopping me from talking about what I do and why. Last night I attended a session with Jess Nicks about reconnecting with your mojo, and it was more incredible than I could have imagined (please check her out if you want to know more). And it helped me to make the big realisation that I am embarrassed, and somewhat ashamed of my journey to where I am now. So it's time to talk about it. I qualified as a

Davinia
Oct 30, 20253 min read


5 ways bookkeeping can help your small business grow
5 ways bookkeeping helps your small business side hustle grow sustainably and profitably

Davinia
Jan 4, 20243 min read


Profit Secrets: How to do a money diet
Why a money diet can make your business more profitable

Davinia
Feb 19, 20203 min read


Understanding your business costs - to make more profit
Well “duh”, I can hear some of you sigh, “I know costs impact profit, so of course understanding them makes you more profitable”. Who TF...

Davinia
Feb 5, 20205 min read


The top 5 accounting mistakes new businesses make, and how to fix them
Top 5 accounting mistakes for new businesses and how to fix them

Davinia
Jan 28, 20205 min read


Why you don't want a six-figure business in 2020
you don't want a six-figure business.
Get your free workbook to work out your real business goal for the year.

Davinia
Jan 24, 20202 min read


Understanding your accounts - The anatomy of Financial Statements
Understanding what is in a set of accounts and where, looking at the three main financial statements for a business

Davinia
Jan 24, 20203 min read


The essential financial terms for every business owner
The language of accounting Accounting is sometimes called the language of business. And it really is a language, with its own names and...

Davinia
Jan 22, 20203 min read


What exactly is accounting? How does it work?
This article is aiming to give you a very quick and dirty (lol) guide to the accounting process. I've talked about accounting being...

Davinia
Jan 17, 20203 min read


Why you should most definitely give a sh*t about accounting.
How to make better business decisions and why accounting will change your life

Davinia
Jan 8, 20203 min read
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