The DaM Good Business®
CLIENT ACCEPTANCE FRAMEWORK™
The Calm Decision Infrastructure for Small Business Owners
I’ve Watched Too Many Brilliant Business Owners Say Yes To The Wrong Clients.
It’s not because they lacked skill. Not because they were naïve. Not because they had no choice (there are always choices).
It was because they were trying to be reasonable.
If you’re reading this, I’m going to assume you’ve experienced at least one of these:
1. You accepted a project that looked fine - but then felt exhausted by it before it had even started.
2. You discounted your rate to “make it easier” for the client to say yes - and then resented it later.
3. You knew something was off - but couldn’t justify declining because you found it difficult to articulate what it was, and real business owners don’t turn down work... right?
But then the real cost of this ‘something’s off’ feeling didn’t show up immediately.
It showed up later.
In lost time.
In drained energy.
In blocked capacity.
In reduced confidence.
Let’s Talk About What One Wrong “Yes”
Actually Costs.
The wrong "Yes" is rarely dramatic (but it can be, I’ve had that happen personally).
It’s cumulative.
Imagine you underpriced a project by £300. It's not just going to cost you £300 in lost revenue.
You resent the work, procrastinate and then feel guilty and over-deliver.
→ That becomes 40+ extra hours once the scope creeps.
→ That blocks two weeks of capacity.
→ That prevents you from taking on a better-fit client.
→ Then it drains your evenings.
→ It makes you hesitate the next time you do a quote for a potential client.
→ It slowly, subtly lowers your standards.
→ And it chips away at your enjoyment of your business
(and possibly your soul).
Suddenly it’s not “just” £300.
It’s your time.
It’s your energy.
It’s your positioning.
It’s your confidence.
It’s your future.
Most business advice talks about revenue. Some focus on profit.
Very little advice talks about erosion.
The erosion of:
Mental bandwidth.
Delivery quality.
Decision clarity.
Boundaries.
And because it happens quietly, it feels like your fault.
It isn’t.
You’ve just been making decisions without infrastructure.
The Client Acceptance Framework™ exists to stop that erosion.
It’s not about getting more clients.
It’s about protecting the right ones.
It’s about:
• Reaching a structured decision in under 10 minutes instead of ruminating on it for days
• Seeing the financial trade-offs clearly before you commit
• Quantifying energy cost instead of dismissing it
• Identifying red flags before they become scope creep (and how to manage them)
• Protecting 3 - 6 months of future capacity
Because one wrong client can contaminate weeks.
One underpriced project can distort your pricing posture.
One draining relationship can make you question your business.
If this tool helps you avoid:
-
One £300 underpriced project
-
One 40-hour draining client
-
One scope-creep situation
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One month of blocked capacity
-
Days spent ruminating on a decision that could take under 10 minutes
It has paid for itself many times over.
Access The Client Acceptance Framework™ (£39 one-time)
Secure payment via Stripe. Immediate access after purchase.
One-time payment. No subscription.
So What Is The Client Acceptance Framework™?
It’s a 13-question, weighted decision system designed to assess client fit across:
→ Profitability
→ Strategic alignment
→ Energy cost
→ Capacity
In under 10 minutes, you receive:
-
A clear recommendation on whether to accept or reject the client
-
Visible trade-offs
-
Risk notes and considerations
-
Optional boundary-aligned response guidance
Not validation, but Clarity.
Not emotion, but Structure.
You don’t need to become harder. You just need some objective support when money feels urgent.
Because scarcity distorts judgement.
Guilt softens boundaries.
And instinct gets overridden when the invoice would help.
This framework protects you in those moments.
Why Not Just Use ChatGPT?
Why use this framework, not just a prompt?
The structure is the point.
You could open ChatGPT and ask it to help you evaluate a client. But you would still frame the questions yourself, skip the uncomfortable ones, negotiate emotionally mid-process, and override red flags when the invoice would help. (And ChatGPT may just merrily agree with you).
This framework is fixed, weighted, and draws on qualifications and lived experience built into the question structure itself. The scoring reduces emotional editing. You reach a decision with evidence - not reassurance.
Who This Is For
This is for you if:
• You’ve said yes to clients you later regretted
• You struggle to quantify “energy” in business decisions
• You discount to reduce discomfort
• You value sustainable profit over vanity revenue
• You believe energy is a business resource
Who This Is Not For
This is not for:
• Hustle-driven growth-at-all-cost founders
• Those seeking negotiation tactics
• Anyone wanting validation for a pre-decided yes
• Businesses uninterested in alignment or sustainability
This is clarity-based.
Not validation-based.
The Investment
The Client Acceptance Framework™ is available for:
£39 one-time (Founder Release Price)
It will move to £59 after this initial release window.
No subscription.
No upsells.
No countdown theatrics.
Just structured decision infrastructure.
Access The Client Acceptance Framework™
Secure payment via Stripe. Immediate access after purchase.
One-time payment. No subscription.
>>Access The Framework<<
Early Testimonials
“It’s great for people who are people pleasers, or are shy about establishing boundaries.”
“It’s great to avoid scope creep and put boundaries in place for new business owners.”
Important Notes
• This is a structured decision tool
• It does not replace professional advice
• It does not negotiate on your behalf
• It does not guarantee outcomes
It gives you clarity on what you are choosing.
A Final Thought
You don’t struggle with skill.
You sometimes struggle with permission.
Permission to protect your capacity.
Permission to weigh energy seriously.
Permission to say no without guilt.
You’re not being difficult.
You’re being deliberate.
Energy is a business resource.
You’re allowed to protect it.
Access The Client Acceptance Framework™
(Founder Price: £39 one-time)
Immediate access after secure payment.
>> ACCESS THE FRAMEWORK <<
My Commitment to Integrity
This is business infrastructure - not coaching, not mindset work, and not income guarantees.
It does not:
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Replace professional advice
-
Negotiate on your behalf
-
Guarantee outcomes
I also expect integrity from my clients. So this is for your own personal use in your own business, it is not to be shared and not to be sold on.
Full terms and conditions of sale are here: www.damgoodbusiness.com/terms-of-sale
