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The Financial Ritual to help you build a DaM Good Business™

A self-paced mini training + toolset that gives you everything you need to confidently track, understand, and use your numbers
- in just 30 minutes a month.

Image by Markus Spiske

Feeling like you're flying blind with your business finances?

You're not alone.

If you're in your first few years of business, it's easy to focus on delivering amazing work and completely avoid the money side of things - until tax time rolls around and panic sets in.​

What if you could stop the guesswork... and start checking in with your numbers like a CEO?

The DaM Good Business™ Financial Check-In Ritual

Financial Clarity in 30 minutes a month

A 30-minute system for female founders to track, understand, and grow their business using five simple numbers. Instant access, no spreadsheets required.

Image by Aleksei Zhivilov
“I’ve rearranged my dashboards, been analysing my profit and loss etc and generally playing with the numbers. Knowledge is power and I love having all the facts at my fingertips.”

Feel like you're guessing when it comes to your business finances?

The Financial Check-In Ritual is a 30-minute system to help you track, interpret, and act on your numbers - even if spreadsheets scare you.

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If you're a female founder in your first three years of business, and you've been holding it all together but secretly wondering, "Am I really doing ok?" - this is for you.

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Get a simple, repeatable system to track, understand, and use your business numbers — without the spreadsheets, shame, or guesswork.

Image by Laura Olsen

This is for you if:

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  • You're a female founder in your first 1–3 years of business

  • You’ve been “winging it” with money but want to grow with intention

  • You’re great at your work — but unsure what your numbers actually say

  • You want a simple way to track progress and make smarter decisions

What you'll get

  • A 30-minute monthly check-in process that actually feels doable

  • A plug-and-play worksheet with step-by-step instructions

  • A guided walkthrough video (so you’re never lost)

  • A cheat sheet with the 5 numbers that matter (and what they mean)

  • Decision-making prompts so you know what to adjust next

  • Bonus: Optional expert review to validate your first check-in

What you'll learn

  • The 5 essential numbers every founder needs to track

  • How to interpret them without getting overwhelmed

  • How to spot trends, adjust strategies, and grow with purpose

  • How to build a money habit you’ll actually stick to

Learn the full system in under 60 minutes - broken into pieces to fit around you

Do your monthly check-in in just 30 minutes - save up a minute a day each month

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  • Get started instantly - on demand and in your own time - access everything today

Hi I'm Davinia

An Accountant, Advisor and Small Business Advocate with over 14 years of experience helping founders simplify their finances, grow confidently and ditch the overwhelm.

I believe in the power of simple, sustainable systems.

So you can spend your energy creating magic, not spreadsheets.

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It’s time to stop guessing — and start growing with clarity.

The DaM Good Business™ Financial Check-In Ritual makes financial visibility feel simple, empowering, and totally doable. No jargon. No shame. Just smart, structured check-ins — designed for founders like you.

© Davinia McGann

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